Seminar Content

 
 

While Nike, Red Bull, and Gatorade are famous corporate brands, people have brands too.  Your personal brand communicates “who you are” and “what you stand for” to fans.  Knowing how to define and communicate your brand is essential to achieving commercial success.  This session introduces you to ways to define your own personal sports brand. 

Define Your Personal Brand

In this three-hour seminar, each participant will receive instruction in:


  1. ✴    Defining Your Personal Brand

  2. ✴    Promoting Your Career

  3. ✴    Finding Your Sponsors


After a one-hour question and answer session, each participant will leave our seminar with:


  1. ✴    A copy of the book Ahead of the Game;

  2. ✴    A customizable, door-opening sponsorship proposal;

  3. ✴    The opportunity to ask advice from experts in sports business; and

  4. ✴Invaluable tips and insights about how to take your racing career to the next level

Promoting Your Career

Promotion is the key to a successful off-the-track career.  Mastering the techniques to tell your story and to make an impression on future fans is important to maximizing your success in professional racing.  This session will show you how to put a plan for career promotion into place. 

Finding Your Sponsors

Sponsorship drives motorsports.  Having adequate sponsorship is the difference between having a shot at a career in racing or not.  This seminar will teach you how to identify potential sponsors, create and deliver effective proposals, and how to “close the deal.”  These skills are paramount to anyone pursuing a career in motorsports.

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